The Perfect Duo: How to Combine Email and SMS for More Sales

Most brands have both email and SMS now. But they're running them like separate campaigns instead of one coordinated strategy.

Your customers don't think about channels. They check email during their morning coffee, get texts throughout the day, and switch between both without missing a beat.

But your marketing treats these like competing priorities instead of complementary tools.

This morning, we're breaking down exactly how to coordinate your email and SMS efforts. From welcome sequences that span both channels to cart recovery campaigns that know when to email versus when to text.

Let’s get into it 👇

🏔️ How Salomon Japan Drives ¥1.9M Per Campaign With Omnisend

Salomon is known for its high-performance outdoor gear. But in Japan, it’s also quietly crushing it in the inbox.

With over 130,000 subscribers and a 45% average open rate, the team behind Salomon Japan is using sleek design, localized messaging, and smart segmentation to turn every campaign into serious revenue — averaging ¥1.9 million per send (that’s ~$13K USD).

Here’s how they’re doing it inside Omnisend:

• Localization meets global branding: Custom copy helps connect with Japanese audiences, even when assets aren’t localized

• Smart segmentation: Campaigns are tailored by interest and loyalty tier, from ski lovers to sneakerheads

• Automations that build loyalty: Tier upgrade and birthday flows via API integrations with their membership system

• Clear messaging & tight testing: A/B testing and internal reviews keep every email focused and effective

Their advice? Don’t overcomplicate it. Stick to one message, speak your audience’s language, and keep learning from what works.

👉 Read the full story to see how Salomon Japan keeps climbing.